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Master of Science in Higher Education - Enrollment Management & Institutional Management
In today's increasingly competitive marketplace, higher education institutions must utilize the most sophisticated techniques to attract and retain students. In the Enrollment Management and Institutional Marketing specialization, learn to develop strategies-using all types of communication tools-that attract students and promote your institution. Explore all facets of the enrollment management process, including financial aid and helping students stay committed to their educational goals. The number of students attending higher education institutions is projected to grow significantly during the next decade, according to the National Center for Education Statistics.* Learn to develop and lead programs, services, and learning experiences that can help these students realize their full potential. Understand the higher education environment across a range of functions as you explore the latest strategies and technologies to promote student success.
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