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Doctor of Business Administration - Marketing
Walden's Doctor of Business Administration (D.B.A.) degree program is designed for experienced business professionals who want to translate their industry expertise into leadership positions as consultants or as executives within their organizations. Developed with insights from experienced faculty members and leading business practitioners, the program emphasizes advanced decision-making and leadership skills, in-depth knowledge of both theory and applied research, and the ability to manage positive social change. With the Marketing specialization, you will study key marketing concepts, including market segmentation, marketing channels, competitive intelligence, integrated marketing, product development and commercialization, and consumer behavior.
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