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Bachelor of Science in Business Administration - Marketing
The Bachelor of Science in Business Administration - Marketing puts working professionals like you on a clear path to lifelong learning and success. Maximizing your career opportunities, making important contributions to your profession, reaching your potential-you define success, and Walden will help you achieve it. Through a program that combines academic theory with practical application, and includes courses in Ethical Leadership and in Social Responsibility, you'll gain knowledge and experience in areas vital to business and society. This concentration will help you develop insights into an organization's marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management, and marketing on the Internet. You can transfer in up to 135 quarter credits, with no time limit, and focus up to 75 percent of your program on business courses while completing general education requirements. As part of a community of other motivated adult learners and supportive faculty around the world, you'll be prepared for a growing number of job opportunities. You'll also be ready to continue your education in a range of graduate programs, including the M.B.A. offered in our School of Management, which is ranked in the top 10 largest online graduate programs for business by enrollment, according to Financial Times and U.S. News & World Report.
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