Kaplan University

Bachelor of Science in Business Administration - New Media/Internet Marketing

The Bachelor of Science in Business Administration program is designed to help prepare students to pursue a variety of positions in the field of business while incorporating communication skills, critical thinking, and technical competencies required in the modern workplace. Study to acquire a breadth of knowledge that provides a foundation appropriate for work in the field. Students may personalize their degree by choosing a career focus area. Career focus areas allow you to focus your elective choices on a specific area of study that best fits your desired career path. Choose the new media/Internet marketing career focus area if you are interested in studying digital media marketing including Web 2.0 and social networking, search engine and email marketing, the management of digital customer data, and electronic customer relationship management systems.

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