Jones International University

BBA in Sales and Marketing Management

Tapping your creative talents. Despite having their own distinct business functions, sales and marketing often work interdependently to meet and exceed corporate objectives. In this degree specialization, you will study the foundations of both of these areas to gain a depth of relevant knowledge of each.

Degree Learning Objectives:

  • Integrate Marketing, Sales and Service into a complete model of marketing for an organization
  • Identify and develop communication strategies for linking a firm’s vision, mission, marketing plan and customers
  • Understand core sales principles, and the managerial roles, duties and tasks related to the sales process
  • Identify leadership qualities and to assess the effectiveness for future, personal, career directions
  • Develop foundational business knowledge and skills through the core courses

Who should enroll:

Students who are interested in developing careers in either sales or marketing or those who currently hold positions in either area but need more specialized instruction on theory, techniques and effective management of each function to enhance and advance their careers.  This degree will also assist sales managers and directors who want to learn how to coordinate both of the business functions and to leverage each to increase bottom-line performance.

Tapping your creative talents. Despite having their own distinct business functions, sales and marketing often work interdependently to meet and exceed corporate objectives. In this degree specialization, you will study the foundations of both of these areas to gain a depth of relevant knowledge of each.

Degree Learning Objectives:

  • Integrate Marketing, Sales and Service into a complete model of marketing for an organization
  • Identify and develop communication strategies for linking a firm’s vision, mission, marketing plan and customers
  • Understand core sales principles, and the managerial roles, duties and tasks related to the sales process
  • Identify leadership qualities and to assess the effectiveness for future, personal, career directions
  • Develop foundational business knowledge and skills through the core courses

Who should enroll:

Students who are interested in developing careers in either sales or marketing or those who currently hold positions in either area but need more specialized instruction on theory, techniques and effective management of each function to enhance and advance their careers.  This degree will also assist sales managers and directors who want to learn how to coordinate both of the business functions and to leverage each to increase bottom-line performance.

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