Jones International University

BABC in Entrepreneurship

Do you have what it takes?  Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream.  If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth.

This bachelor degree specialization uses 4 specialization courses from the MABC program, giving the student a head-start on their master’s degree.

Degree Learning Objectives:

  • Examine the characteristics, knowledge, skills, and abilities necessary for successful entrepreneurship
  • Write a business and marketing plan for a new venture.
  • Develop a feasibility analysis for a new business
  • Create strategies for organizational change
  • Develop foundational business communication knowledge and skills through the core courses

Who should enroll:

Ideal for business students and busy communications professionals who want to establish their own consultancy or small business, this degree program offers you the opportunity to learn theory and best practices and apply them to your own professional environment.  Others who will find this degree valuable are potential entrepreneurs, consultants, managers, new business developers and directors who wish to develop in this direction.

This ABM in Entrepreneurship is for exceptional students who wish to pursue both a bachelor’s and master’s degree.  Students who apply to this BABC degree program are automatically admitted into the MABC program upon completion of the bachelor’s degree.  

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