American InterContinental University

Bachelor of Business Administration (BBA) - Management

The AIU Online BBA with a specialization in Management program was designed with working adults in mind, giving them the foundation they need to help further their current careers or to provide them with the skill development they need to pursue new career opportunities.

The Bachelor of Business Administration helps provide a solid foundation for any business professional. The core curriculum provides an in-depth study in business, management and marketing and gives students a strong foundation for continued studies, should they wish to advance their business education in the future. Some specific areas of study for this degree are:

  • Communicate successfully in the business environment
  • Analyze situations that center around key marketing management tasks such as:
    • Marketing research
    • Sales forecasting
    • Product and brand management
    • Distribution channels
    • Pricing and promotion
    • Advertising
  • Use mathematical and statistical techniques to analyze business decisions and functions
  • Create better business solutions to improve decision making

The BBA in Management can be completed online with great flexibility. AIU is aware that focused professionals need to keep their knowledge and expertise current with industry standards in order to be acknowledged for their accomplishments and considered for the future, so AIU degree programs are updated to keep pace with the ever-changing theories and practices of their respective disciplines .The AIU community believes it has a special commitment to support each individual's goals and emphasis on the educational, professional, and personal growth of each student.


American InterContinental University is accredited by The Higher Learning Commission and a member of the North Central Association.

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